David Smith’s Headshot Session – San Antonio Insurance Professional Builds His Brand

When you’re the face of your business, your image matters more than ever. That’s exactly why David Smith, a successful insurance agent in San Antonio, contacted Richard’s Photography. As a 50-year-old professional with a long-standing career, David understood that a strong first impression on platforms like LinkedIn and social media is essential in today’s competitive market.

Living in the Stone Oak area, David represents the type of high-level service many San Antonio families and businesses rely on. He’s built a reputation for trust and consistency in the insurance industry—but his old headshot didn’t match the sharp, modern image he wanted to project.

Why David Needed a New Headshot

David hadn’t updated his headshot in over 7 years. While his business had grown, his profile photo hadn’t kept pace with how he was evolving professionally. “I looked stiff in the old one,” he shared. “It didn’t reflect who I am today, and I wasn’t using it much because I didn’t really like it.”

Like many business professionals, David had started investing more time into marketing himself online—not just through his insurance company’s materials, but across LinkedIn, Facebook, and email campaigns. That shift required a more polished, approachable image—one that felt like him, but on his best day.

His Industry + How Image Plays a Role

In the insurance world, trust and credibility are everything. People want to work with someone who looks competent, confident, and friendly—not overly posed or generic.

David is the type of agent who builds long-term relationships with clients. His headshot needed to reflect that approachability, while still maintaining the professional look of someone you’d trust with major life decisions like home, auto, and family protection.

He also needed versatility. This wasn’t just for a website bio—David wanted multiple headshots he could use across different marketing channels, including Facebook ads, LinkedIn, Zoom, and even print materials for networking events.

His Goals and Concerns Before the Session

When we spoke to David before his shoot, he was candid about his hesitations. “I’m not used to being in front of the camera,” he told us. “I want to look confident, but not too serious. Friendly, but not casual.”

He also asked about how to dress in a way that felt like ‘him’ but would still photograph well. We helped him refine his wardrobe choice, and he ultimately arrived in a black suit with a striking red and blue patterned tie—a look that gave just the right mix of authority and style.

Behind the Scenes of the Shoot

The day of the shoot, David arrived at our North San Antonio studio right on time, pulling up in his Lexus RX 350. After a quick lighting check and walk-through of the posing process, we began shooting in both studio lighting and natural light setups.

We coached him through subtle poses, light posture adjustments, and helped him find the right expression—friendly but focused, with just enough energy to connect with viewers online.

David’s blonde hair and neatly groomed short beard photographed especially well against our neutral-toned background. We captured a range of images—from close-up, LinkedIn-style profile shots to slightly wider portraits he could use on social banners or speaker bios.

By the end of the session, David was already commenting, “I think this is the best I’ve ever looked in a photo.”

His Reaction + How He Uses the Images

When David received his fully edited headshots two days later, his reaction was immediate: “Wow. I actually want to use these everywhere now.”

He updated his LinkedIn photo the same day, followed by his email signature and About section on his website. He also sent one version to his company’s design team to use in upcoming print brochures and plans to incorporate a lifestyle version into an upcoming paid social campaign.

Having consistent, high-quality branding across platforms now gives him a level of confidence that matches his professionalism. It also helps him stand out in an industry where too many competitors rely on outdated or low-quality photos.

Why Richard’s Photography Was the Right Choice

David chose Richard’s Photography in San Antonio after researching photographers who specialize in business portraits and LinkedIn headshots for professionals like him. What stood out was our experience with clients in fields like insurance, real estate, law, and healthcare—people who need their image to align with their brand.

He appreciated our guidance on wardrobe, posing, and expression. “It didn’t feel rushed,” he said. “It felt like you wanted me to get the best photo, not just get it done.”

As a Stone Oak resident, he was also glad to support a local business that understands the San Antonio professional market. He’s already referred a colleague in his agency to us and says he plans to return for updated photos as his brand continues to grow.

Call to Action for Similar Professionals

If you’re a business professional in San Antonio—whether you’re in insurance, finance, healthcare, or real estate—your headshot is one of the most powerful tools you have. People make snap judgments based on your image before reading a single word of your resume or pitch.

At Richard’s Photography, we specialize in professional headshots for individuals who take their business and personal brand seriously. Like David, you can walk away with images you’re proud to use—and that help you attract the right clients, partners, and opportunities.

📸 Ready for your own standout portrait session?
Contact Richard’s Photography in San Antonio today to book your consultation and get started.